With the possible exception of football stadiums, music venues offer the worst beer imaginable: the sort of warm industrial lager you wouldn't wish on your worst enemy. This is where Signature come in. Sam McGregor, David Riley and Tom Bott (who has family links to Stoke's Titanic brewery) work with musicians to produce beers - very good beers, actually - to be sold at gigs and elsewhere. It sounds like a gimmick but McGregor is insistent that the musicians involved get properly involved in recipe formulation. If that doesn’t float your boat, they also have an excellent line-up of beers in which no musician has been involved, like their session IPA, Roadie.