The Einstein Project's main goal was to produce a "barley wine" style product. Using only the most concentrated, or enriched part of the wort, this beer was brewed with UK Challanger kettle hops and domestic Centennial and Fuggles finishing hops. Einstein's Enriched Barely Wine is a pale colored, malty, well-balanced ale that contains 8% alcohol by volume. Hence, the official, although sometimes misunderstood, designation of barley wine.