Kronenbourg 1664 is the most sold French beer in the world and the market leader for high-end premium beers. It was named after the year the Hatt family, the founders of Kronenbourg, first started commercial brewing. Kronenbourg is the fifth oldest beer brand in the world that still exists today. Its golden hues and delicate bitterness come from selecting the best hops, the 'Strisselspalt', and the unique know-how of Kronenbourg’s master brewers for over 300 years.