What's the difference between a bitter and a pale ale? For the British, if it is on draught, it is a bitter. If it is in a bottle, it is a pale ale. Americans don't make the distinction so you can call this one either and we'll bring it to you! British Maris Otter and crystal malts, flaked corn. 5% ABV. 35 IBU from US and Styrian Goldings Hops.