The hops in Innovation are the stars of the show. We used Boadicea, Columbus and Styrian Goldings hops to create punchy grapefruit flavours and aromas of tropical fruits. These are backed up by wheat and pale ale malted barley which add spicy, biscuit flavours and a slight touch of sweetness. The outcome is a wonderfully moreish IPA, packed full of flavour. What’s the story? Upon opening our new brewery, Chairman Jonathan Adnams declared, “We should have a beer to celebrate!” Of course, he didn’t just see what was lurking at the back of the fridge, oh no. He and the team set about creating one, and this is what they came up with. Want to know more? Innovation is the first release of the Jack Brand range of beers. Jack Brand pays homage to the generations of brewers that have come before us and is a happy marriage of the best of the new with the best of the old. It’s a firm nod to our history, with a lively, exciting slurp of the modern.