Bourbon, chocolate, graham crackers, and marshmallows in the aroma. Taste has bourbon and rum first, followed by graham crackers, marshmallows, and chocolate. Great flavor in this. The bourbon and rum make a great combo, while the s'mores flavor is spot on. A bit more of the s'mores flavor would take this one to the next level, but it's definitely tasty and well made. Glad to have had the opportunity to try it. High 4.25/5