BlåGul is a Swedish strong beer. The mild bitterness gives the beer its easy-drinking character and smooth aftertaste. Oktober 1998 marked the start of a new era in the strong beer segment at Systembolaget when BlåGul was introduced. The favourable price and the 70's inspired design quickly made BlåGul jump to a superior number one position on Systembolaget's sales list. You can in fact argue that BlåGul is Swedishness in a can.